Author Archives: ogilvymalta
BAT Rothmans
Re-invigorating share of a dominant brand in 1998. To read the full case study click here
Wyeth
Ogilvy was approached by Wyeth to assist in lobbying policymakers to adopt a national immunisation programme to protect children below 5 years of age. Ogilvy compiled message formulation and strategy containing media outreach, public relations and organisation of a specialist medical workshop where healthcare professionals and policymakers could share the latest scientific information and discuss …more…
FinanceMalta
Ogilvy set up a programme to provide a more holistic approach to marketing Malta as a financial services jurisdiction and European Financial Centre not just in overseas markets but in the home market too. Ogilvy was tasked to develop an Affiliate Sponsorship Programme for FinanceMalta endorsing 60 local firms to act as a virtual relocation …more…
BIC PR
BIC began a public safety campaign in 16 European countries to flag up the dangers of non-compliant disposable lighters in the hands of small children and to lobby legislators to increase the power of legislation to ban the importation of these products from the Eurozone. On behalf of BIC, APCO Worldwide conveyed its appreciation for …more…
Institute of Directors Malta
These ads were first seen in the local business press for the IoD Malta’s Corporate Governance series in 2008. The communication objective was to appeal to the reader’s intelligence and gain his active involvement in the advertising message by making a booking to attend this management workshop series. To move away from using a stereotypical …more…
GHE Recruitment ads
It seemed a natural extension of a 5-star luxury hospitality brand to carry its service excellence forward as a major point of difference into its recruitment advertising. Up until this time, the market and 62 other advertising agencies in Malta placed their recruitment advertising as a ‘Career Opportunity’ leaving the prospect to gain inspiration for …more…
GHE New Year Champagne Label ad
With no photographic budget for the 2009 New Year’s advertising campaign, Ogilvy resorted to finding a solution that conformed to the Brand Identity and Brand Personality to maintain Excelsior’s prestigious 5-star image in the local market. Given the close association between the hotel’s positioning of Living the Grand life and the high life of the …more…