BIC PR

BIC began a public safety campaign in 16 European countries to flag up the dangers of non-compliant disposable lighters in the hands of small children and to lobby legislators to increase the power of legislation to ban the importation of these products from the Eurozone. On behalf of BIC, APCO Worldwide conveyed its appreciation for Ogilvy Malta’s contribution to this campaign. That appreciation extended to the added initiative taken by Ogilvy in unearthing the Malta side of this story and to the quality of the national press and on-line media coverage that it generated. Of the 27 countries involved in this project, APCO noted that Malta was the only country market that took the trouble to take the story beyond the standard press release format provided for the occasion. Greater coverage of the story in local news channelswas the result of that initiative.