Ascent
Swift Kiosk Software
Ogilvy’s client, Ascent Software, needed to occupy a commercial space in the postal industry that went beyond the postal counter screen to establish points of presence for postal operators beyond their own traditional business model. Ascent also needed to associate the Swift product line – and the Swift Kiosk product – with this emerging market. …more…
Swift Customer Portal Software
The postal industry’s web presence remains an effective revenue stream with a high ROI. 132 billion dollars in e-commerce sales in the U.S. alone were registered in 2009 with nearly 426 million internet users in Europe alone. However, the postal industry needed to offer various services at that time, each with its own complexity, ranging …more…
Ascent ‘Penny Black’
The Brand Challenge for Ogilvy was to build confidence in Ascent’s capabilities to deliver on the applications and interfaces of this new post office counter software product. A further challenge was to break through the clutter of a leading trade magazine filled with postal technology products and services to provoke trial by senior management. The …more…
