Snowhite
Snowhite CSR Gnome
Ogilvy’s recommendation to extend Snowhite’s Corporate Social Responsibility campaign into the rejection of the use of harmful materials in the laundry process built parallels with other plastic personalities! The dramatisation of the plastics issue in the print ad’s visual brought this problem to the reader’s attention in a recognisable and dramatic way. The copy once …more…
Snowhite CSR Whisky bottle
This was the first in a campaign of 4 Corporate Social Responsibility ads that demonstrates that some of the most effective ideas for brand communications don’t necessarily come from the creative or client service teams. While on holiday in Scotland, the client had visited a whisky distillery. On his return to Malta, he discussed his …more…
Snowhite B2B Product quality
Like all the Snowhite Laundry ads produced by Ogilvy for MHRA, the Malta hospitality trade magazine, the objective of this B2B print advertisement was to persuade decision-makers who are able to specify their commercial laundry supplier for reasons of quality, service and reliability to make a switch to Snowhite. That switch would allow hospitality companies …more…
Snowhite B2B Product quality- Sheets in 2 piles
For the first time in this category a Selling Proposition was placed in the MHRA, the only trade magazine for Malta’s hospitality and restaurant trade. Never before had the combination of a single image and headline, together with body copy that supported the proposition, been seen by these decision makers in this market. Borrowing from …more…
