Brand Identity
Grand Hotel Excelsior Corporate Identity
Ogilvy’s first task for the newly acquired client was to establish a new Corporate Identity for the new Excelsior as a stand-alone hotel organisation in Malta, rather than as part of an international chain. Given the Excelsior’s luxury 5-star category positioning, two key objectives for the design of the new brand were identified: firstly, to …more…
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Dr Juice Brand Identity
It was a whizzing fruit juice mixer that can be found by smoothie customers at any Dr. Juice retail outlet that inspired this Brand Identity. Brand values of freshness, health and fun also contributed to the design criteria of this identity. Fruit freshness as the vital ingredient of a Dr. Juice smoothie was to dictate …more…
