FinanceMalta

Ogilvy set up a programme to provide a more holistic approach to marketing Malta as a financial services jurisdiction and European Financial Centre not just in overseas markets but in the home market too. Ogilvy was tasked to develop an Affiliate Sponsorship Programme for FinanceMalta endorsing 60 local firms to act as a virtual relocation agency for those companies that were to domicile in Malta for the first time as well as to service FinanceMalta’s corporate membership. The benefit of the Programme was to give these new company arrivals direct access to best-of-breed product and service providers in Malta as part of their settling-in process. It also enabled those domiciling here, or those already domiciled here, to more easily find business partners that exemplified Malta’s qualitative advantages as a jurisdiction. See the financial results of this Ogilvy project in the case study.